So, I’m majoring in Marketing but before I can really get started on the advertising and selling, there is something called “Toolbox” all students have to go through for the first four weeks- Managerial skills, Individual skills, Teamwork skills, Quantitative- and accounting skills, tech skills. Basically, it’s four weeks of “How to become more employable in the business world“. While exploring SF is gonna be a big part of my year, I am mainly here to study. Hence, I thought it was just fair to not only share fun Ari-the-Explari (lame pun, I know) stories but also some interesting insights into the academic side of being a grad student. Today’s topic- Selling yourself!
Selling myself has become the golden threat of pretty much all my info-and introductory sessions in the past two weeks. Both Profs and Alumni keep telling us how SF is so full of opportunities, you just have to network, attend all possible conferences, reach out to people on LinkedIn (after elaborating for half an hour how important a proper LinkedIn profile is), drop by Google, Facebook or Yahoo (“They are right around the corner guys, riiight around the corner!”) and really benefit from the entrepreneurial spirit in the city. To speak quite frankly, it scares the shenanigans out of me! I don’t know how to network!! Networking events, to me, sound like a theater play in which everybody pretends to be all smile and propriety in the hopes of getting the most attention from the audience. I feel needy asking someone to “have a chat about his/her great company that I am so interested in and happen to be an outstanding fit for” and knowing that all those opportunities are out there makes me feel like, no matter where I am, I am never at the right spot, I am always missing out on something. Potential employers could await me at any corner so could someone please get me Hermione’s time turner?! I know that people are right, I AM right next to Google and Co and you do feel this entrepreneurial business spirit everywhere you go, it’s contagious and exciting! It makes San Francisco such a neat place to start your business career….but where do you start looking for the first spark?
Well, today I sat in “Individual Skills”, led by a guy who seems to know God and the world, who has friends working at Facebook, who is bringing in guest speakers who worked closely with Steve Jobs, who just bought himself a new Maserati ladadada and, overall, he managed to hold my attention for three hours straight. His main topic of today: Elevator pitches and how important it is for me, for you, for everybody to have a 30-second speech ready for that one time you run into someone whom you really want to win over. That speech is not gonna be written within an hour and not practiced within half a day, it’s something one should really think about. Whether on a networking event, in a train, on a plane, in the supermarket between kale chips and soda or in an actual elevator, be aware that time is running. After the first “Hello” and a firm handshake you have half a minute to make the best out of your partner’s attention because for them, time is money and at this early stage you might be of interest to them but not enough so that they’d dedicate an hour listening to you rattling down your entire college memoirs.
Here are some bullet points that I gathered from today’s lecture:
- State your name, your city/country of origin and one thing that makes you stand out from the rest
- Refrain from vague phrases like “I’m interested in Social Media” (everybody has like 8 different social networks nowadays), “I am creative” (right, did you come up with 50 ways of building faces out of Jelly Beans or what?) or “I like Marketing” (well, that’s good for you then seeing that this is what you got a degree in). Be concrete, applied, concise.
- Tell a story. Whether in Marketing or in Promoting, telling a story of a product, a company, an idea will stick much better. Try and make the others relate to what you are saying.
- Speak slow and structured. Although your head might be full of excited voices screaming: “AAAH, this is the opportunity of a life time!!”, don’t let that rattle confuse your presentation. Tell them what you’re going to tell them, then tell them, then tell them what you told them.
- Be confident (and I hate this part because mine needs work) but not too rehearsed. If you’re too stuck in the way you present yourself, then sudden questions are going to tear you apart and get you out of concept.
- Be enthusiastic about your topic. Whether you are talking about yourself, a product of yours, an idea or just about the Napoleonic Wars in High School, don’t let your audience fall asleep. Try and reflect good mood and optimism, everybody loves happy people.
- Don’t be afraid to exaggerate a little but also don’t forget to give examples of your statements, the more the merrier. It’s the applicable things that stick in mind.
- Stay in touch- after a nice chat, it’s perfectly fine to add someone on LinkedIn, maybe alongside with a short message á la “Hi, this is …., we talked earlier at the ….conference. It was great meeting you, I would love to continue our conversation on hdjfdv in the near future!”
- Keep in mind: A product is only as good as its kick-off. Even if the first iPhone could have teleported us to the moon and back, few people would have bought it if Jobs had had sold it sitting in a corner of a small stage, slouched into a chair and mumbling into his beard. Sit straight! Stand up! This is YOU we are talking about!
As an inspiration, watch this 2-minute video. It’s an innovative product by a SF-based start-up, which invented a handy-dandy devise that should prevent you from every looking for your keys, wallets or other precious itema ever again. I had never heard of them before but after only a little while, I had to share it on Facebook, with you guys and make a mental note to look into that. All because of a convincing 2-minutes of presenting really well. THAT’S the power of pitching ideas!
Up until recently, my elevator pitch used to be something like: “Hi, I am Ariane from Germany and I study Management together with students from over 110 different countries, which taught me so much about teamwork on an international level!” Now, this might not be perfect and by all means, keep in mind that I am not trying to sell the ultimate truth here. I am just some grad student who had all this sensation overload today and so many things that keep my brain busy. I am still not sure how good I will be in selling myself once it really matters and networking still scares me like heck. But, it’s good to keep these things in mind when working on it. It’s a progress, life’s a ride and you all hopped on board a while ago, so that was one of many many stops. Next will be a lighter topic, promise 😉