This spring, Diet Coke launched out-of-home ads targeting San Francisco’s most characteristic feature: The Tech Industry! With their bold billboards hung all around town, Coke is trying to establish itself as the fuel that is driving success. I think it’s a really smart idea to create customized ads for certain regions and cities. Personally, I pay so much more attention to slogans and taglines that describe a situation I know all too well- and yes, SF is indeed over-flooded with those smart techies that hide behind their laptops at Four Barrel, not Starbucks, while working on their latest App! Ads like these make me smile and appreciate that the company took time to study their target market before plastering the city with posters. Props, Diet Coke!
Naturally, the East Coast is not to be forgotten: